OFweek Smart Home Network News In 2017, with the success of Amazon Echo, China's technology circles set off a new round of smart speaker battles. In recent months, not only the old Big Three BAT has launched or is about to launch smart speaker products, but JD.com, go-asks, cheetahs, millet and other large and medium-sized technology companies have also followed suit. Although there is no authoritative media who has already rated 2017 as the first year of smart speakers, more and more technology companies have considered smart speakers as the next “cuspâ€.
The Roebuck intelligent speakers are not focused on the sizable profits that intelligent hardware can bring, but the infinite imagination of the “control center†of smart homes built on the basis of smart voices, and a smart speaker war without profits. Quietly has started to crash.
The smart speaker market has actually had a landslide
As mentioned earlier, Ali launched the first intelligent speaker product “Tmall Genie X1†in July. Tencent has also been unveiled that it is developing a smart speaker that is tentatively called “earâ€. AT is not the earliest company to deploy smart speakers in China. As early as January 2016, JD.com launched a smart speaker called “Shuâ€. This product has already launched 2 generations of flagship models. Voice control chose to cooperate with HKUST, currently supporting Jingdong Micro-Link. Now it has docked with Jingdong Micro-Link's nearly 1,000 home appliance brands. Users can realize TV, lamp, air-conditioner, curtains and other products through “与†voice. control.
According to the Jingdong intelligence person in charge, “Since the smart speaker has been released, its products have reached 100 million frequency in the consumer market each year.†In addition, the public information shows that as of June, the cumulative sales volume of å®å’š series products reached 100. Million. From the specific product form, many of its product logic resembles Echo.å®å’š also has access to third-party content resources, such as supporting the Himalayas, Koala FM, etc. In addition, the speaker also provides weather forecast, food query, express query and other consulting services, through which users can also carry out voice shopping in Jingdong.
Also in January this year, at the 2017 CES in Las Vegas, All In AI Baidu and Beijing Xiao Yu Er Technology Co., Ltd. reached a strategic cooperation to launch a dialogue-based artificial intelligence operating system based on Baidu. DuerOS's "Little Fish at Home" video intercom robot. From the specific product features, it can also be divided into smart speaker categories. Users can use voice dialogue to use "small fish at home" to complete playing music, broadcast news, search for pictures, find information, set alarm clocks, takeaways, chat, control home smart hardware devices and other secretarial functions.
The earliest intelligent voices were only known to the world as a new type of operation method or function of smart phones. Really separate the intelligent voice control into the speaker and form the prototype of the smart speaker. It still stems from the exploration of foreign technology giants. In November 2014, Amazon officially released Echo speakers, which can be counted as the earliest player of smart speakers. In addition, prior to Vega, Samsung released the "Hive" smart speaker at the Mobile World Congress in Barcelona in 2015. However, due to poor performance and related software problems, the device was later unpublished and died.
This year, thanks to the entry of AT, the heat of smart speakers has been burned. In fact, the exploration of smart speakers by global technology companies has already begun a few years ago. Of course, the real upgrade of the smart speaker from a concept product to a popular smart hardware “wind outlet†has been contributing to the dazzling performance of the Amazon Echo.
Amazon Echo succeeded, attracting many followers
Echo is not Amazon's first attempt at hardware products, it also developed a smartphone Fire Phone, e-book reader Kindle. Echo is arguably the most successful of the three hardwares. First, Echo has more innovation value and has caused global technology companies to imitate. Second, Echo sales data is very beautiful. It sold 1.7 million units in 2015 and 6 million units in 2016. It expects to exceed 10 million units in 2017. The most important thing is that its future commercial space is more imaginative than the latter two.
Echo's success has directly affected the top ranked companies in the world to follow suit, such as Google, Apple, Microsoft, Samsung, etc., domestic BAT and Jingdong, Xiaomi, and Cheetah. In addition, compared to the sales of the other two hardwares, Echo's trend is very gratifying. This year's Amazon Prime membership day Echo's order quantity tripled last year, this result directly led to Amazon stocks in the morning of July 12 rose 9 The dollar broke through the 1,000-dollar mark.
Compared to the treacherous development of VR, the speaker must be cut in with the necessary speakers, making this product a vague concept for many users. It is very popular. Moreover, due to the giants pushing smart speakers, intended to seize the smart home "control center" this entry, the price of close to the people is also one of the key points that smart speakers are much loved by users. Not only is Echo's prospects gratifying, but other giants' products also have a good future imagination.
In addition to Apple's HomePod high price route is priced at 349 US dollars, Echo's lowest price is 90 US dollars, Google Home's estimated price is 129 US dollars, Jingdong's latest TOP price is 399 yuan, Ali's Tmall Elf X1 price It's 499 yuan. The price of other incoming players will not exceed most of this price too much. The price of ordinary speakers can buy a smart speaker with the same sound quality and experience the mysterious AI black technology. This is probably an important reason why smart speakers can be sold.
Therefore, the smart speaker market is very optimistic about the prospects, according to market research firm StrategyAnalytics data show that in 2016 smart speaker global shipments 5.9 million units, and in 2022 will increase 10 times, the market value of 55 billion US dollars. With the help of multiple factors, the intelligent voice industry will show an exponential growth in the future, replacing VR as the smartest hardware series with the highest heat nowadays.
Not only hardware sales, but more because of this
The giants are sending smart speakers, not only for the profits brought by hardware sales, but more to expect smart speakers to become the next “smart phoneâ€, opening a new network form from the dimension of voice intelligence. One important aspect is the contention for traffic portals. Regardless of Amazon, Google, Apple, Samsung, BAT, etc., these giants are the absolute masters of the technological era, and they are strategically based on the control of strategic traffic portals. As a brand-new terminal connected to a network with voice interaction as its main form, as long as the user is accustomed to develop, it will become the third end of the PC and the mobile smart terminal. Only this imagination space will drive the major players. Giants influx into the cost.
The second is the strategic thinking based on the extension of the original business to the voice control end. The rise of the mobile internet brought by mobile smart phones has caused a large number of tech giants in the PC era to fall. The most representative is Yahoo. Today, several giants that are still active in the technological arena are all occupying the strategic position of the mobile Internet through various means. Taking the Amazon, Alibaba, and JD.com e-commerce platforms as examples, Echo users can use voice commands to achieve shopping on the Amazon platform. The success in this regard has left Alibaba and Jingdong behind. In addition, Apple has an App Store and music streaming service; behind Tencent is QQ, WeChat strong social network. It is self-evident that the value of the card slot before the advent of the voice-connected Internet era that has not yet been popularized is self-evident.
In the end, using “Voice+Speaker†as the entrance is by far the most perfect way to cut into the smart home. According to a report released by market research and consulting firm Markets and Markets, the global smart home market will reach US$122 billion in 2022. According to the “China's smart home equipment industry market forward-looking and investment strategy planning report†published by the Industry Research Institute, data show that in 2016, China's smart home market scale reached 60.57 billion yuan, a year-on-year growth rate of 50.15%. It is estimated that by 2018, the smart home market will reach 139.6 billion yuan. Such a huge market, if smart speakers in the future really become the "control center" of smart homes, will be the biggest benefit of the entire smart home area.
Therefore, whether it is Amazon, Ali, Jingdong, or Google, Apple, Samsung in addition to the use of smart speakers for the original business traffic. How to take over the smart home market, which has become an irresistible trend, is more than just the first two reasons for strategic thinking, and more direct drivers. After the success of Echo's water testing, Amazon launched a new Echo Show. Amazon has added a screen to it. The function is much better than Echo. The only explanation is that in the initial stage, it is more familiar with the user's screen usage. The smart home and other derivative functions are matched with the smart speaker until the user is completely accustomed to intelligent voice operation, or will return to the pure voice interaction mode.
Therefore, we see that no matter what smart speaker products, they have thrown olive branches on smart homes. Take Echo as an example, it is divided into three major functional modules. The first is through the voice control to achieve a number of functions such as alarm, music playback control, weather inquiries, web search and news inquiries. Secondly, it is connected with Bluetooth and WiFi and Fire Phone, or through the browser to connect with iOS, Android and PC devices to achieve multimedia playback. The last important module is the connection of smart home devices. Today, Philips Hue, WeMo, Nest, Insteon and Samsung SmartThings have implemented voice control via Amazon Alexa Assistant.
Among other smart speaker followers, most of them inherit the form of Echo three functional modules. With the growth of smart home alliance led by giants, the future will be more intimate with the smart speaker combination. As a user, to buy a hardware that meets traditional speakers at an inexpensive price, and to embrace AI as soon as possible, it is even more gratifying that these giants will continue to add voice-controlled smart home products to it. It is very easy to understand this kind of smart speaker that does not quite understand what it can do.
In 2017, smart speakers will usher in a great change, and it will be more and more intelligent life for our group to benefit more.
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