OFweek smart home network news from the beginning of Foxconn staged the acquisition of Sharp's drama, to later Skyworth take advantage of the Rio Olympic Games and other hot events, as well as the introduction of a variety of new concepts, black technology and new products, the 2016 color TV industry can be described as lively extraordinary.
However, behind the excitement, experienced the collective price increase caused by the shortage of upstream panels, Internet TV, which was previously cost-effective, will face a huge change, especially under the current trend of triple play policy, not only The copyright mechanism has gradually improved, and at the same time it has also put forward higher requirements for Internet TV manufacturers under the new environment.
New breakthroughs in the new environment improve the layout of the industrial chain
It can be said that the essence of the Internet is a new type of information carrier. Therefore, whether it is a traditional TV manufacturer immersed in the market for many years or an Internet TV manufacturer with the rise of the Internet, it regards the smart TV as a terminal for pushing content to users, or what we often refer to as the Internet portal.
Because content is not only the best way to reflect product differentiation, but also the starting point for many companies to build a new business model that depends on service profitability. To rely on service profitability, the key to success lies in the ability to have a large and exclusive user base.
With more and more Internet TV brands on the market, manufacturers are also very clear that relying on low-cost competition can no longer win the market. Although the price war has become increasingly fierce, the choice of a mode of profit-making on the hardware has basically become a tough end. It is not difficult to find that several of the recent Internet TV brands have basically had a hard time relying on hardware sales to make profits.
In a situation where the hardware is almost zero profit, the manufacturer needs to seek profits from the content output. At the same time, the hardware homogeneity brought about by the stagnation of the core technology highlights the problem, and it also allows consumers to focus more on the content layout behind the brand. .
From the era of traditional television with no difference in content to the era of hardware-individual Internet TV, the consumer's purchase of television has also resulted in a dramatic shift from hardware to content.
Massive resources base PPTV to shape the full content matrix
In the era of Internet TV, the most successful example of accomplishing the transformation of content providers to hardware vendors is PPTV. In addition to being a well-known Internet TV manufacturer in China, PPTV is one of the earliest pioneers in the field of video content in China. It has been pursuing more than a decade of content and has been branding PPTV smart TVs.
While PPTV entered the hardware platform, it did not slow down in the content field and it maintained its position with friends. Nowadays, PPTV smart TV has up to 300,000 hours of library resources, covering more than 95% of animation, over 90% of mainland and British American dramas, and more than 70% of domestic and foreign variety shows, forming a comprehensive, multi-perspective, full-age, full-scale A powerful content matrix covered by categories.
While enhancing the number of episodes and catering to a wider range of people, PPTV also pays attention to the in-depth excavation of the cultural values ​​of content, actively learns from the successful experience of extra-quality IP at home, strengthens the construction of content values, and arouses the emotional recognition of the audience. The audience provides emotional sustenance. This emphasis on the deeper values ​​of content is also the fundamental reason for the frequent availability of PPTV's premium content resources. For example, the phenomenon-level national drama “The Name of the Peopleâ€, which is widely discussed by the people, is the first broadcast on the exclusive PPTV network.
In the area of ​​more extensive sports content, PPTV is deployed early and frequently. Since 2015, billions of euros have been spent on winning the live broadcast rights of a number of popular sports events such as La Liga, Premier League and AFC Champions. This has prompted PPTV Smart TVs to enjoy greater recognition in the industry's differentiated competition.
Not only that, in March this year, PPTV successfully took over the copyright from LeTV Sports. At this point, PPTV has almost covered the copyright of professional football leagues that all Chinese fans are interested in. The content network built around hardware has basically taken shape, and it has also made PPTV smart TV a top brand for over 100 million sports fans.
Under the "hardware + content" dominant ideology, while improving the hardware framework, PPTV smart TV is at the core content level, with a profound understanding of home audiovisual entertainment and a subdivided content matrix built for different family members. The person cannot reject the root cause of the charm of PPTV smart TV.
Open brand day to redefine Internet TV performance
On the other hand, the continuous improvement of PPTV smart TV products is also the key to impressing consumers. Since last year, PPTV smart TV continued to increase the R&D and production of high-end product lines. From design to technology to material selection and production, PPTV smart TVs have reached the industry's top standards in terms of hardware, with the main 40C2, 55T, and 55P. , 65C2 products can almost from the screen, CPU, GPU, memory, audio equipment, picture processing and other aspects of similar competitive products.
All in all, the various layouts and frequent actions of PPTV smart TVs reflect its sincerity towards consumers and its determination to open up boundaries. Relying on the brand-day activities of the first-phase, concessions, and strong content resources and high-quality services, the rapidly increasing number of PPTV smart TVs is going further and further along the road of the TV industry disruptors.
Guangzhou Etmy Technology Co., Ltd. , https://www.digitaltalkie.com