On December 6, the Guangzhou Municipal Government signed a strategic cooperation agreement with Alibaba Group and Ant Financial Group during the Guangzhou Fortune Forum. From now on, 4000 BRTs including Guangzhou BRT, Nansha, Huadu, and Panyu will be completed. Bus, you can brush Alipay QR code ride.
One day ago, Chairman of the Ali Board of Directors Ma Yuncai had just appeared on the Shanghai Metro to promote Ali's newly developed voice ticketing, face-to-face stop, and intelligent passenger flow analysis technologies for future applications in the Shanghai Metro. Two weeks ago, Ma Huateng, Chairman of the Board of Directors of Tencent, who has always been quite low-key, is also in Guangzhou as the "Metro Train Code" platform. Passengers can use the "Guangzhou Metro Train Code" code in the WeChat applet to enter the gate.
Yi Yi Consulting CEO Zhang Yi told 21st Century Business Herald analysts that traffic is one of the highest frequency, high viscosity payment application scenarios. Smart ticketing is the source of travel. In essence, WeChat and Alipay are still robbing payment scenarios. On the other hand, products have their growth, maturity, and decline cycles, paying for food, clothing, accommodation, and expanding payment scenarios are also common choices for increasing user stickiness and continuation of user activity.
Competing for the public travel scene
Zheng Haojian, vice president of Tencent, said at the signing ceremony between Tencent and Guangzhou Metro: “Ride-on code is committed to extending mobile payment to the public travel scene, hoping to integrate mobile payment technology with bus travel scenarios and industry ecology through the use of vehicle codes. Development is connected."
In fact, on July 30 this year, Tencent partnered with Yangchengtong to launch a two-dimensional code. When passengers take part in public transportation at some sites, they can use MobileTencent's travel code to implement mobile payment. In addition, Tencent’s vehicle codes are still online in Qingdao, Zhumadian, Foshan, Hefei, Jinan, Zibo, Laiwu, Hohhot, Changde, and Shanwei. In November, WeChat Payment also accessed the 12306 railway ticketing platform, a platform dominated by Alipay for a long time.
With the development of Tencent's vehicle code from the bus to the subway, Tencent’s mobile payment layout in the smart transportation sector has become increasingly clear. For the client, Tencent’s “wisdom traffic†layout is named “0-1-3-5-7â€. Specifically, 0 km means that the parking lot has no sense to pay, 1 km means a shared bicycle, 3 km refers to Tencent's vehicle code, and 5 km refers to a taxi.
Alipay proposed the concept of "future public transportation" in 2013. In November of that year, Alipay accessed 12306 websites. According to public information, in the field of public transportation, Alipay has also reached cooperation with more than 10 cities across the country, of which the buses in Hangzhou and Wuhan have already been fully covered. In addition to public transportation, in Shanghai and Beijing subways, Alipay also partially implemented the function of entering and exiting two-dimensional codes.
Zhang Yi believes that for WeChat, there are no competitors in the social field, and more is a defensive battle, Alipay hopes to drive peripheral applications through payment, and it is a tough fight. In the contract with Shanghai Shentong Metro, Alibi demonstrated multidimensional innovation capabilities.
Cut the "big cake" of smart transportation
Tencent’s internal report shows that in 2016, China’s urban public passenger traffic was nearly 130 billion times, and there were more than 400 million transactions in the public transportation field every day, which was close to WeChat payment and 600 million transactions per day, and the public transportation mobile payment penetration rate was low. Currently, a large number of cash or transportation cards are still being used for transactions.
iResearch data shows that in the third-party payment mobile payment market in the second quarter of 2017, Alipay’s market share increased from 54% in the first quarter to 54.5% in the second quarter. Tenpay behind the WeChat payment dropped from 40% to 39.8. %. In both close combat, the huge bus scene can not be ignored.
In fact, in the face of C-side payments, Tencent and Ali have already begun to rush around in the transportation sector. Both of them have been actively competing for local governments and transportation departments, but the transformation of traffic involves cross-administrative departments. Data collection, updating, maintenance, and sharing and exchange are not a single day.
Ali proposed the concept of "urban brain". At the 2017 Hangzhou Yunqi Conference, Alibaba released the Urban Brain 1.0 smart governance city system. The data shows that in the past year, the city’s brain took over the intersection of 128 signal lights in Hangzhou, the pilot area’s travel time decreased by 15.3%, and the elevated road travel time saved 4.6 minutes. Wang Jian, chairman of Alibaba's Technical Committee, believes that managing traffic congestion is the first step for the city's brains to become urban governance and become super artificial intelligence.
Tencent also provides a series of smart transportation solutions for many provinces and cities through basic capabilities such as cloud computing, LBS, payment, and security, including inter-provincial Internet transportation services such as public transportation card services, online joint ticket sales, and high-speed ETC mobile payment services. Collaborate to promote real-time traffic conditions inquiries, regional thermal warnings and other convenience services, and create a “Internet+Transportation†overall solution based on regional characteristics.
The strategic layout of smart transportation is not limited to public transport, but it integrates the various scenarios of users' travel life. The accumulated experience and data will provide support for the operation of smart cities.
The market expects that the overall market size of smart cities in the world will reach approximately US$2.45 trillion by 2025 at a compound annual growth rate of 24.4%. Among them, the smart transportation market is expected to grow from 72.05 billion US dollars in 2016 to 220.76 billion US dollars in 2021, with an average annual compound growth rate maintained at 25.1%.
The smart transportation market includes smart ticketing, parking management, passenger information, traffic management, insurance information technology and related services. According to media reports, the investment in China's intelligent transportation system was 24.7 billion yuan in 2007, and it reached 83.769 billion yuan in 2014, with a compound annual growth rate of approximately 19.06%. Based on this growth rate, it will reach 141.381 billion yuan in 2017, and will be smart in 2020. The scale of the transportation industry can reach 200 billion yuan.
In Zhang Yi's opinion, at this point in time, the competition for payment scenes for C-end users entering the bus sector is one of the maturity of consumption habits, and more is that the expansion of mobile payment in the public transportation field has been accepted and recognized by the supervisors.
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