The igniter of OLED TV detonated is in the hands of these two companies

Turning away from commercial competition and portals, and returning to product features and user experience, OLED TVs have been marketed for four or five years, but there is still a long way to go before the launch and detonation of sales from the first-line market.
Among the top five global LCD TV shipments in 2016, Samsung, LG, Hisense, TCL, and Sony. Among them, only LG betting OLED TV, Sony also just released a product at the beginning of this year, but the focus is not OLED, but its main screen speaker technology, its dynamic backlight partition LCD display, even laser, quantum dots, are There is a product layout;
Samsung and TCL are the leading players in the global market for quantum TV. Quantum display technology is being iterated from past quantum materials to self-illumination techniques, which of course takes a long way. In addition to promoting backlight dynamic partitioning of liquid crystal and quantum TV with Samsung, Hisense is also promoting laser display technology.
It can be said that the current global LCD TV's top five choices and attitudes have fully demonstrated that it is difficult to create a joint effort in the market in the short term to jointly promote the detonation of OLED TVs in the first-line market. The current market situation and situation have caused major color TV giants to “think each other” and “have abacus” in order to seek their own lane change or overtaking or to consolidate their status.
Even in the global OLED TV camp, LG is one of the world's color TV manufacturers, and it has the advantages of OLED TV's display panel from the upstream, R&D of the whole machine, and downstream market promotion systems. However, over the past few years, OLED has not become a new driving force for LG's rapid expansion in the global market. Instead, the market for OLED TVs has not been widened or cited, and has not caused explosions. This has caused the entire LG TV shipments to fall into decline for two consecutive years. LG TV has long been crowded out of mainstream brands in China.
In the Chinese market, under the strong support and promotion of LGD, it is also based on its own differentiation strategy. Skyworth, one of the leading color TV manufacturers in China, picked up the flag of OLED TV in the Chinese market as early as three years ago. , And use this as a differential label for Skyworth's homogenization competition in China's color TV market. Although Skyworth is very effective in the promotion of OLED TVs, it has been continuously investing resources, creating public opinion, and guiding consumption. Similarly, with the promotion of LGD, the OLED camp led by Skyworth has also appeared in companies such as Changhong, Konka and even BOE. However, Skyworth wants to rely on OLEDs to live more excitingly and it is impossible in the short term.
It is rude to say that although Skyworth has a strong influence in the Chinese domestic market, it is particularly strong in the first-line market to produce star products and promote celebrity products. Moreover, the number of SMEs participating in the OLED TV camp is also increasing. However, in the past few years, both the product layout and promotion efforts of Skyworth TV in the urban and rural market and the intensity of resource input have only produced three successes. At the same time, other color TV companies that have already released or promoted OLEDs have their own thoughts, and they have not firmly established a rope to achieve an atmosphere of comprehensive promotion and detonation in the Chinese market.
What also needs to be clear is that in the recent years, whether LG, Skyworth, or other color TV companies have initiated the detonation of OLED TVs, they have always faced an implicit resistance and challenge in the end market. That is the consumer education and popularity of competitors and market peers for shortcomings and defects in OLED TV technology.
In addition, OLED is trying to make breakthroughs in the initial stage. It also depends on two factors. On the one hand, scale is the basis for deciding the vitality of a product and technology market. Just like the inverter of the air-conditioning industry, How much does Hisense do? There was no breakthrough in the year. After the United States and Gree joined the post-frequency conversion camp, a breakthrough change was seen. On the other hand, the huge price difference between OLEDs and LEDs is also a major obstacle. For the average user, intuitively speaking, the difference between OLED and LED is difficult to experience, but the price difference is extremely obvious.
If a certain time node, Samsung, Hisense, one of Korea, two large color TV giants join the OLED TV camp, plus OLED does not have much difference in price and LED, then the situation will quickly and completely reversed.

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