According to the latest report by foreign media, Google’s parent company, Alphabet, recently announced that it will reorganize Nest Labs, a smart home unit that produces thermostats and smoke detectors. Nest will be fully integrated into Google’s IoT network.
This means that Google had spent $3.2 billion in 2014 and spent a lot of money in purchasing and placing high hopes on its smart home brand, Nest. In the future, Google will lose the same level with Google as a subsidiary of Alphabet and formally become part of a division of Google.
The news shows that the merged Nest will be invested in the development of Google Home products and will compete with Amazon’s smart home product Amazon Echo in the future. And how many Nest employees can stay and enter Google's R&D system, the spokesman of Alphabet declined to respond.
In fact, after Nest was acquired by Google, there has been continuous negative news.
In June of this year, former Nest co-founder and CEO, Tony Fadell, known as the "father of iPod," announced his departure, although he himself said that this move was due to personal reasons and will continue to serve as Google mother after leaving the company. Consultants of the company Alphabet, and have more time and flexibility to pursue their new business. However, the industry generally believes that due to Fadle's management style is simple and rude, unable to stimulate subordinates' creativity, has been strongly dissatisfied with the subordinates, and even jointly protested, so it was swept out by the parent company Alphabet.
What's more serious is that after Nest was acquired, many products including smoke detectors had a large area of ​​quality problems and were once caught in a forced abandonment and apologized to consumers for refunds.
In addition, the industry generally believes that Nest's pace in launching new product development is too slow to stimulate consumers' continued enthusiasm.
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