Xiao Xiaohong: How the lighting market responds to industry changes

“In the transition period, the dealers have undergone the greatest confusion while experiencing the greatest confusion.” On the afternoon of November 25th, the “Domestic Buyers” sponsored by Gaogong Research Institute, Gaogong Media and “LED Lighting Channel” weekly magazine On the procurement matchmaking meeting, Long Yuyu, general manager of Wuhan Oumangke Trade, said. During the conference, more than 60 provincial-level logistics companies from all over the country and some high-tech LED exhibition site brand exhibitors gathered together to talk about the dilemma faced by dealers during the transition period of traditional transition LED. Where is the breakthrough? problem.

Dealer representative: Zou Zhengwang, general manager of Changsha Candlelight Lighting Appliance, Long Yuyu, General Manager of Wuhan Oumanger Electronics, and Xiang Xiangbao, General Manager of Henan Universiade Optoelectronics, etc. “What kind of products do dealers need? How to support? Dealers from the traditional lighting distribution transformation LED lighting distribution difficulties and breakthroughs? Going to work or doing circulation, how to locate dealers?" and other series of practical issues talked about their own experience.

Representatives of the company: Lin Jilin, general manager of Mulinsen Lighting, He Lun, director of BYD Lighting Channel, and Zhang Jin, executive deputy general manager of Kunshan Chengtai Electric Co., Ltd., also explained how to attract high-quality merchants and create strong terminals from the perspective of enterprises. The concept of the brand.
 


(Xiao Xiaohong, Assistant Chairman of Jiangsu Guanghui Lighting Market)


Choosing good dealers and manufacturers is the foundation of market prosperity. As a third-party platform, what kind of dealers and enterprises do you want to focus on in your own reputation and in a competitive market? For example, to build a professional LED procurement base, first of all, to eliminate three products, low-quality products (so-called low quality, the biggest external performance is that, in addition to cheap, nothing).

What kind of company do we welcome more? In summary, it is “four have” sales, channel, engineering, and business teams.

And the market wants to help customers, first of all to create a superior shopping environment. Help settle in to attract customers and retain customers. The hardware is excellent. Operating environment clean and finishing, perfect visual space control, equipment and equipment running well, service management in place, convenient integration into the win-win mechanism, help group management, help marketing and other system engineering.

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