Appliance brand focuses on e-commerce operation model

Cooperation between operators, vendors and Tmall
The official flagship store you see on Tmall may not be operated by the company. Yesterday, the reporter learned from some home appliance companies that a new type of business model on electricity - on behalf of the operating model has attracted the attention of many companies, the old e-commerce site is announcing to become the country's largest home appliance e-commerce operation on behalf of the new seven days Business.

According to Tian Tian, ​​the brand director of the new seven-day electrical network, the new Tiantian official flagship store of Skyworth, LG, Yadu, Best Buy's own brands and other famous brands and enterprises has been opened in 2011 and 2012, becoming Tianmu Electric City. The largest major power generation operation entity.

Ji Yitian, Director of Skyworth's e-commerce business unit, said in an interview with reporters that e-commerce is undoubtedly a big cake. Compared to Skyworth, this kind of manufacturing company, e-commerce has a natural presence in logistics distribution, supply chain management, and consumer stickiness. The advantages. He pointed out that cooperation with the new seven days mainly involves brand promotion, daily marketing, supply chain, and service system.

In the tripartite cooperation model, the generation operator mainly earns the difference price or service fee, the manufacturer relies on the product sales to win the profit, and the Tmall earns the mentioning point.

According to statistics, a new user cost is about ten yuan in Tmall's platform, while the cost of adding a new user in traditional B2C business is about a hundred dollars or even four or five hundred dollars.