Gaogong 2013 "Zhongshan LED Lighting Quality Upgrade Strategy" Conference kicked off on May 7

According to the statistics of the High-tech LED Industry Research Institute (GLII), as the traditional lighting and lighting industry base in China, the number of private small and medium-sized enterprises accounts for more than 90% of the electric light source and lighting manufacturers in Zhongshan. For a long time, these small and medium-sized enterprises have developed domestic and foreign markets with low-cost low-end products in the fierce competition of international and domestic lighting markets, occupying the largest share of the domestic and international lighting market, and becoming the main production base of global lighting. .

At the same time, among a large number of users, Zhongshan lighting products have gradually become synonymous with “low price and inferior quality”, which has greatly affected some companies pursuing high quality. A large part of the company's long-term development strategy is not strong, and its quick success and instant benefit are outstanding. The pursuit of low-end products is "cost-effective" and the company's profitability is low.

However, unlike the traditional lighting pattern, not only the LED lighting products themselves have higher structural and technical requirements, but also traditional lighting companies need to recruit LED technology talents and invest more R&D expenses, and directly enter the new army of LED lighting industry. With the technical advantages that traditional lighting does not have, some LED listed companies have green lighting brands and capital advantages.

Moreover, with the increasing popularity of online marketing channels, it is a new challenge for companies that are good at traditional lighting channels. These are the difficulties and focal points that need to be solved in the process of industrial structure optimization and upgrading in the process of transforming Zhongshan traditional lighting into LED lighting.

The opportunity facing Zhongshan

Zhongshan Lighting Market has perfect parts production and supply system, logistics system and distribution system, which gives Zhongshan enterprises a great advantage in the LED lighting market competition.

According to statistics from the High-tech LED Industry Research Institute (GLII), the output value of LED applications in mainland China reached 159 billion yuan in 2012, a year-on-year increase of 37%. Among them, LED indoor lighting output value of 33.5 billion yuan, an increase of 80%.

Dr. Zhang Xiaofei, director of the High-tech LED Industry Research Institute, predicts that the scale of LED indoor lighting production in China will maintain a high-speed growth trend in 2013, which is expected to reach 55.7 billion yuan, a year-on-year increase of 66%, and the output value will exceed landscape lighting, becoming the largest. LED application segmentation. 2013 is a key year for LED lighting, especially for indoor lighting. LED products are rapidly approaching the traditional lighting level, prompting the rapid application of LED lighting products in commercial lighting.

The difficulties facing Zhongshan

Competition in the domestic market has intensified . In recent years, the overseas economy has continued to weaken, and product certification barriers in the export market have begun to increase, and exports have become increasingly difficult. Last year, many export-oriented LED companies' overseas orders dropped sharply, and turning to the domestic market has become the only choice for many companies.

Can't find a good supplier. The advent of the LED lighting era has brought rare market opportunities to companies that are difficult to show their talents in the traditional lighting era. However, a completely different supply chain system has made many companies that have transformed LED lighting have been struggling to find high-quality, long-term stable suppliers.

Enterprise positioning is not clear . The launch of the LED lighting market, for those who are in the traditional lighting era second- and third-line brands and LED emerging companies infinite imagination, channel development has become a battleground for all enterprises. However, the number of brands in any mature market is limited, and companies need to find their own positioning.

At 13 o'clock on the afternoon of May 7, 2013, the "Zhongshan LED Lighting Quality Upgrade Strategy" conference jointly organized by Gaogong LED, Zhongshan Semiconductor Lighting Industry Association and Zhongshan Semiconductor Lighting Industry Technology Alliance and Zhongshan Semiconductor Lighting Industry Association was established. The annual general meeting will be held at the Crowne Plaza Hotel in Xiaolan Town, Zhongshan. The meeting was also supported by the Zhongshan Science and Technology Bureau and the People's Government of Xiaolan Town, Zhongshan City.

With the gradual release of LED consumer market demand, whether traditional lighting companies actively transform LED, or LED lighting companies seize the first opportunity to stimulate channels, channel resources, brand establishment and increase the added value of lighting products has become a top priority.

In order to better meet the needs of channels, owners and consumers for cost-effective, high-quality LED lighting products, as the authoritative media and supply chain integration expert in the LED lighting industry - Gaogong LED will be officially launched at the beginning of May 2013. "Zhongshan LED lighting quality upgrade strategy" series of activities.

Gaogong LED hopes to take this opportunity to integrate the cost-effective lighting source and key components and accessories manufacturers resources in mainland China and overseas. Through the quality upgrade strategy, it further optimizes the raw material procurement channels of Zhongshan Lighting Lighting Co., Ltd., and intensifies efforts to help Zhongshan. LED lighting companies screen and introduce high-quality, cost-effective upstream components and lighting accessories resources, in order to change the bad reputation of Zhongshan LED lighting products in the past "low price and inferior quality", and enhance the added value of local LED lighting companies.

In this seminar, we will invite representatives of LED lighting sources and upstream and downstream of the lighting supply chain. Everyone will talk freely and discuss the transformation and development of the traditional lighting supply chain under the LED lighting era. At the same time, the conference will also bring high-quality, cost-effective LED components and lighting accessories to LED lighting companies in Zhongshan and surrounding areas.

The seminar will focus on the following topics:

2013-2015 China LED lighting market analysis 2013-2015 LED lighting source device technology development trend and market analysis LED home lighting market capacity, growth rate and product design trend LED commercial lighting market capacity, growth rate and product design trend LED lighting source modular (COB) demand analysis and product design LED lighting system overall solution and structural design trend LED lighting brand promotion and marketing strategy LED lighting source and lighting testing, testing and certification LED lighting market e-commerce And the store chain mode LED lighting overseas market demand and marketing strategy

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