Internet TV market to speed up shuffle music as hegemony or will change hands?

This year's Internet TV industry is not calm. The industry that once had a glimpse of the moment was regarded as a deep-seated financial crisis and negatively affected. And the new Internet TV brands have been catching up and taking action. In contrast, it can be described as two heavy fire. This can not help but speculate that LeTV's position as the number one spot in the Internet TV industry is changing.

Going to "Jia Yuet-ting," Let's change the ecology again

On July 3, the media exposed the 1,237 million assets of the Jia Yueting couple and LeTV company being frozen by the judicial authorities. At this time, he was on a flight to Los Angeles. On the morning of July 6th, Jia Yueting published an open letter on his microblog, announcing that “LTV regards the great challenges to this day and I will take full responsibility for it. We will fulfill our duties to LeTV’s employees, users, customers and investors.” Jia Yueting immediately Resigned from the position of chairman of LeTV, withdrew from the board of directors and will no longer hold any position in LeTV.

Jia Yueting's contribution to LeTV is undeniable, and his planning strategy is somewhat forward-looking. However, Jia Yueting also made a lot of mistakes. Especially as a LeTV leader, he spent a lot of resources and energy on many non-core businesses such as mobile phones and automobiles, which objectively delayed the development of the listing system and TV products, and also caused the old. Let's consider the debt, the brand damage and the consequences of the listing system.

The tension in the capital chain has gradually intensified in the hype surrounding the LeTV. The virus can hardly stop it from spreading to all areas of LeTV's ecology. Originally profitable TV business also shouldered great pressure, LeTV has sharply increased prices for three consecutive times. As for the price increase, consumers do not buy it, resulting in a substantial decline in LeTV's sales. According to statistics, in the first half of 2017, overall shipments of Internet TV brands increased by 36% year-on-year; LeTV TV shipments grew by 15%, which is lower than the average growth rate of the Internet TV industry.

After the price increase, LeTV did not bring consumers a corresponding upgrade experience. Instead, it dropped sharply in content and the products also exposed problems, which greatly reduced consumers' experience. It can be said that LeTV is facing an unprecedented crisis of confidence.

After Jia Yueting retired, Liang Jun served as the general manager of LeTV. He was generally responsible for operating the new LeTV. This is an important change and it is also a key move of LeTV. However, in the past, the pattern of "one super-strong" in the Internet TV industry has been broken, followed by new competition from new brands such as Xiaomi, Xiaojing, and Thunderbird.

Fighting against the internet TV market

Millet TV and LeTV, like TV, initially wanted to "stick" users with content. However, after all, they could not withstand the pressure of rising raw material costs. They also raised prices several times this year, running counter to the brand image that was known for its cost-effectiveness. It's hard to buy it. Every time new products, although playing science and technology gimmicks, there is no real hard skills. In terms of content, although it claims to have cooperated with iQIYI, Youku, Tencent videos, etc., these cooperations have also been utterly empty-handed, and many free content is actually just a film.
The company established micro whale for the past two years, focusing on Internet TV. The collection included Tencent videos, Mango TV, Chinese culture, etc., and it has already cooperated with Ali and Tencent. The momentum in these two years has been fiercer. However, compared with the Internet brands that have a background in traditional TV manufacturers, it is obviously insufficient in manufacturing processes, technology research and development, supply chain management and control, and channel control.

In contrast, Thunderbird, which has entered the game this year, seems to have an advantage. Thunderbird is a high-end Internet brand created by TCL Group, backed by TCL's own strong financial strength, R&D strength, and supply chain control capabilities, and has reached in-depth cooperation with Tencent and Ali in the smart living room strategic layout. At the beginning of the launch of the Thunderbird, it became the brand with the highest attention among users in the Jingdong Home Appliances Ranking. In early July, Tencent spent 450 million yuan in one fell swoop became Thunderbird's second-largest shareholder, again injecting new momentum into Thunderbird.

In terms of content, Thunderbird has integrated video resources of multiple websites. With Tencent Big Data, Tencent Cloud and other technologies and resources, it is believed that it can provide consumers with a more intelligent experience.

Nowadays, the Internet TV industry has entered the second half of the competition and the simple price war is over. For Internet TV manufacturers, they want to break through in the second half of the competition. High-quality hardware, content, and services are all indispensable. Comparing with current major manufacturers, it is easy to see that the resources and model of the newcomer Thunderbird seem to be superior and have full potential. Who will be the overlord of the new generation of Internet TV? Maybe consumers will give the answer in the future.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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