According to a recent survey by Edison Research, a national public radio and market research company, the proportion of smart speakers in the United States has reached 16%, a jump of 128% from January last year.
According to phonearena, smart speakers combined with audio and artificial intelligence, pioneered by Amazon, although only three years before the advent, but has become an indispensable part of the American family, 65% of respondents did not want to return to no smart speakers life.
The survey showed that 34% of users used smart speakers to listen to the radio, which replaced the smartphone. In addition, 30% of users use it when watching TV.
Switching lights and controlling room temperature and other home appliances are one of the biggest reasons to buy smart speakers. The survey even found that 38% of users consider other rooms or control more home appliances to buy a second smart speaker. .
Accenture/Harris InteracTIve, a technology consultancy, recently announced that online interviews have also found that two-thirds of respondents have reduced the use of mobile phones after they have smart speakers.
Yan Renjie, general manager of MediaTek's family entertainment products business group, told Ji Wei. The sales volume of the smart speaker market in the previous year (2016) was only 3 million units. Last year, the explosive growth rate was 10 times to 30 million units.
At present, from the perspective of the entire smart speaker market, foreign markets are relatively mature. Foreign technology giants such as Amazon, Google, Microsoft, and Apple are all involved. Although the domestic market is in the early stage of development, it has already attracted a large number of domestic Internet/tech giants. Such as BAT, Jingdong, Xiaomi, Lenovo, etc., many small and medium-sized enterprises have entered the market, intuitively reflecting the prospects for the smart speaker market.
In foreign markets, Amazon Echo has sold more than 10 million units in more than two years, with market sales exceeding $1 billion. Investors Morgan Stanley analysts refer to smart speakers as "the most successful consumer electronics products" after the iPad. After the appearance of smart speaker products from giants such as Google, Apple and Facebook, some organizations predict that smart speakers will cover 75% of American households in 2020, reaching 94.2 million units.
In China, technology giants and artificial intelligence startups have laid out this market. Alibaba released the "Tmall Elf", the University of Science and Technology and the JD. Joint venture to establish Linglong Technology and released the "å®å’š Speaker", Lenovo launched the "Lenovo Smart Speaker", Xiaomi launched the "Xiaomi AI Speaker", with Google Investment The background of the startup company went out to ask questions and also issued a "question speaker."
From the perspective of the shipment of smart speakers in 2017, the entire market has begun to take shape. According to the latest data from Canalys, the shipment of smart speakers exceeded 30 million units in 2017. The global shipment of smart speakers is expected to reach 56.3 million units in 2018, which will be the “decisive year†for popularizing smart speakers.
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