Apple tried to use the new indoor navigation function and a large number of drones. It also wanted to surpass Google’s “Google Maps to provide more detailed information for drivers†on the accuracy of maps. Apple Maps was launched just four years ago. In the midst of a fiasco, obvious mistakes have repeatedly appeared, such as marking the grocery store as a hospital, the airport's address being incorrect, and so on, so that the company is still working hard to eliminate the embarrassment and shame it brings. In August 2016, Craig Federighi, Apple's senior vice president of software engineering, mentioned the matter again. "I think that we didn't fully understand all the technologies we needed at first," he said in an interview with Fast Company, commenting on the team's troubles in updating its mapping software. "The data quality is huge." problem." 
After the initial failure, Apple has been trying to improve, and their map can now reflect street changes faster and more reliably. Moreover, Apple Maps also added public transportation navigation features like Google Maps, and integrated Ubuntu and other external services. According to insiders, Apple also tried to use the new indoor navigation function and a large number of drones, and also wanted to surpass Google in the accuracy of the map. Apple believes that flying sky-based robots can capture and update map data more quickly than the camera-equipped Street View fleet. According to informed sources, to determine how drones should be placed near street signs, track the progress of the construction area, and monitor other changes to the road, the company is in Seattle to form a team of robotics and data collection experts (at least One person comes from the Amazon Online Shopping Mall, which is very keen on helicopters.) Another insider said that another goal of the team’s work is to add an internal view of the airport, museums, and other buildings for its mapping software in 2018, and to suggest that drivers change lanes. Apple declined to comment. According to information collected by Bloomberg, in September 2015, Apple submitted an application for a waiver of commercial drone flight to the Federal Aviation Administration (FAA). A document indicates that in March 2016, the FAA approved Apple’s use of the “UAV system for data collection, photography, and videography.†The document also showed that the company promised to abide by the FAA's ban on flying over people and buildings (in fact, the agency hopes to eventually lift the ban) and that drones must not leave the operator's line of sight. Informed sources said that Apple's acquisition of the startup company Indoor.io in 2016 was to promote the development of indoor positioning projects. Apple confirmed the purchase of Indoor.io, but declined to disclose the reason for the acquisition. As early as 2013, the company acquired another startup, WiFiSlam, which is known for its indoor navigation technology. Digital maps are an important source of data for Apple and Google. Google is a pioneer in this area. As early as five years before Apple launched its own map application, iPhone users can use Google Maps. Ben Bajarin, the head of the research firm's Creative Strategies, said that the deeper overall user base of Google Maps also helps it maintain its product advantage. "Google Maps gives drivers more detailed information," he said. "And there are functions to predict traffic conditions in the future."
Bajarin said that drones and indoor positioning may help Apple's advancement in augmented reality technology. He added that first-hand videos of apartments, hotels or foreign cities are naturally attractive. But in the end, the most important source of data is the user. "The more people using Apple Maps, the better the elements of the user experience."
After the initial failure, Apple has been trying to improve, and their map can now reflect street changes faster and more reliably. Moreover, Apple Maps also added public transportation navigation features like Google Maps, and integrated Ubuntu and other external services. According to insiders, Apple also tried to use the new indoor navigation function and a large number of drones, and also wanted to surpass Google in the accuracy of the map. Apple believes that flying sky-based robots can capture and update map data more quickly than the camera-equipped Street View fleet. According to informed sources, to determine how drones should be placed near street signs, track the progress of the construction area, and monitor other changes to the road, the company is in Seattle to form a team of robotics and data collection experts (at least One person comes from the Amazon Online Shopping Mall, which is very keen on helicopters.) Another insider said that another goal of the team’s work is to add an internal view of the airport, museums, and other buildings for its mapping software in 2018, and to suggest that drivers change lanes. Apple declined to comment. According to information collected by Bloomberg, in September 2015, Apple submitted an application for a waiver of commercial drone flight to the Federal Aviation Administration (FAA). A document indicates that in March 2016, the FAA approved Apple’s use of the “UAV system for data collection, photography, and videography.†The document also showed that the company promised to abide by the FAA's ban on flying over people and buildings (in fact, the agency hopes to eventually lift the ban) and that drones must not leave the operator's line of sight. Informed sources said that Apple's acquisition of the startup company Indoor.io in 2016 was to promote the development of indoor positioning projects. Apple confirmed the purchase of Indoor.io, but declined to disclose the reason for the acquisition. As early as 2013, the company acquired another startup, WiFiSlam, which is known for its indoor navigation technology. Digital maps are an important source of data for Apple and Google. Google is a pioneer in this area. As early as five years before Apple launched its own map application, iPhone users can use Google Maps. Ben Bajarin, the head of the research firm's Creative Strategies, said that the deeper overall user base of Google Maps also helps it maintain its product advantage. "Google Maps gives drivers more detailed information," he said. "And there are functions to predict traffic conditions in the future."
Bajarin said that drones and indoor positioning may help Apple's advancement in augmented reality technology. He added that first-hand videos of apartments, hotels or foreign cities are naturally attractive. But in the end, the most important source of data is the user. "The more people using Apple Maps, the better the elements of the user experience."
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