Considering the TV market in the past year, the rise in prices of upstream panels has made the days of major TV brands difficult, and even some media have said that the TV industry in 2017 has experienced unprecedented winters in the past decade. From a sales perspective, according to Ove Cloud Network data, TV sales in the first half of 2017 fell by 11% year-on-year. Both domestic and foreign traditional brands and Internet TV brands were affected by this wave.
At the same time, LeTV, which had once been involved in the Internet TV industry with hardware free and content service subsidies to kill traditional manufacturers, was taking too big steps and blindly leaping out of the seven ecosystems that had the most reliable and free space. ". Have to admit that, "is also ecological, ecological failure," music as the burst of last year's series of **, to the Internet TV industry overshadowed. However, since its inception, Internet TV was not a simple hardware market. At present, it carries the large-screen channels for acquiring users and continues to allow users to leave. At the same time, it also shoulders the future mission of the home smart interconnection center. In the era of large-screen interconnection Fang Qi, why was Internet TV sing?
From the perspective of people's daily life, travel, work, and family mainly deal with four screens: a mobile phone screen, a computer screen, a screen in a vehicle, and a television screen. Since the Internet entered China in 1987, it has deeply penetrated into the computer and mobile phone fields. However, there are still many areas that can be explored in areas such as in-vehicle and family-screen special content services and smart goods, and it can be said that TV Internet definite is inevitable. .
On May 7, 2013, Jia Yueting, dressed in a black T-shirt, officially launched LeTV TV SuperTV at Wukesong Stadium in Beijing. He had to admit that this move had caused the original silence and the basic color TV industry, which was not concerned about, exploded. . According to Gan Wei, the original idea of ​​combining content and hardware was initially questioned and boycotted by the traditional television industry. However, there is no doubt that Internet TV has indeed changed the traditional model of people watching television. Questioning traditional manufacturers have also started the smart TV road, or cooperated with Internet companies, or single-handedly to develop the system alone.
Traditional TV manufacturers may have supply chain and channel advantages, but they are often unsatisfactory in terms of user experience. They are given the word “smart†and sell their goods to the fourth- and fifth-tier cities by virtue of offline advantages, allowing smart TVs or Internet TVs. In the hearts of some users, there are only gimmicks and all kinds of fancy features are like “chicken ribsâ€. Unexplained content sections and delayed operating systems have greatly reduced the first impression of this new species. At the same time, for consumers, paying high prices, they still can only be used as traditional TVs, and they cannot really feel the Internet. TV brings a premium experience.
Internet TV is now in its fifth year, and the entire industry is becoming more rational. At the same time, with the trend of consumption upgrading, the “low-price†strategy that was initially launched into the market is no longer an advantage. According to the “2017 China Consumer Survey Report†released by McKinsey in November, Chinese consumers are increasingly accepting high-quality, high-priced products, and are increasingly willing to spend on services. At the same time, "digital aborigines" born in the Internet age are becoming new consumer engines. Therefore, whether Internet TV can survive the “five-year itch†key can see whether it can find a breakthrough in high-end upgrades and become a high-quality representative of Internet brands, capturing the hearts of a new generation of young families.
In April 2017, the micro whale released the A series of drunk and thin, positioning the mid-to-high end market, marking the thinnest Internet TV in the history of Sony
"Let's lead" LeTV can not "give up", and see how the remaining players can get a good reputation for high quality and excellent experience under the trend of consumption upgrade. Watching television with a state-owned background is still weak, and the hot wind chasing the hot spot is not down to earth in this long-distance running. Xiaomi has always followed the “price butcher†strategy. Little did they know that the micro whales who focus on creating a new generation of family entertainment are already at the high end. The first step in transformation exploration is that both hardware design and system operation have gained industry recognition and good reputation from users. Microwhales were equipped with voice control functions when the first generation of TV was launched. They also won the IF Design Award, the China Good Design Gold Award, and the REDOT Red Dot Award, which is known as the "Oscar of the product design community," and achieved product design awards. Slam." By 2017, millions of micro-whale Internet TVs have occupied the living room and bedroom of young families. Their praise has reached 98%, and the operating rate is 3 times that of traditional TVs. The average daily usage time is the same as that of the first category.
Micro-Whale and KFC launched a voice ordering service called "One-click Chicken" and recently launched the remote control to change the wheat, large screen singing K function
When television is Internetized, this large screen has more room for imagination. TV is no longer just a TV. It can become a large-screen intermediary for video calls with distant family members. It can become an intelligent assistant for voice ordering, and it can even become the interconnection center of all home-based smart hardware. Even if LeTV falls, there will be a domino effect. It would be better to say that the entire TV industry is more rational and Fang Qi, who is in the era of large-screen interconnection, can truly provide products with high quality and excellent experience in order to capture the hearts of a new generation of young families. The door to a new middle class family.
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Nowadays, users buying a new type of Bluetooth Speaker are not only based on functional considerations to meet product requirements, but their biggest purchase motivation, their inner psychological appeal and emotional resonance are one of the motives.
What are the characteristics/attributes of Bluetooth speakers?
1. Mini appearance, light and portable;
2. Bluetooth pairing makes listening to music more convenient;
3. Freely switch to answer mobile phone calls;
4. Long press the volume key to adjust the size;
5. Stereo sound, sensory experience;
6. Support TF card, and insert AUX audio music insert function, compatible with a variety of music formats, listen to the music you want at any time.
7.We also use waterproof material to make it, and the waterproof grade reaches IPX4, which can prevent rain or domestic water from splashing on the speaker. When using it, remember to close the charging rubber plug.
No matter how you listen to the music in your mobile phone, it seems like you are rewinding. The Bluetooth speaker restores the concert scene for you. If you are tired of listening to the same old tune of the music APP, it is better to feel the scene of the Vienna Concert Hall at home.
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