Smart lock store marketing magic: How to design a marketing model that suits you?

[intelligent home network guide] In the smart home industry, the Internet sales are high, but the physical store sales are not low, especially in the lock industry, the user's experience or to achieve in the physical store. Then take a fingerprint lock of about 4,000 yuan as an example. How can we sell successfully and achieve a double-digit sales performance of smart lock stores? It is necessary to study the sales model well, learn success from peers, and constantly develop new sales thinking.

How many steps will it take to sell a 4,000 fingerprint lock?

In Song Dandan's and Zhao Benshan's "Zhong Ji Gong", there is such a classic link. Putting an elephant in the refrigerator requires a few steps? A: "Three steps, the first step is to open the refrigerator door; the second step is to put the elephant in. The third step is to take the refrigerator door." So how can you sell a smart lock in several steps? And look at the wonderful recommendation of Zhijia.com: how to design a fingerprint lock sales model!

A friend who had done a smart lock complained to me that the smart lock he promoted in the local market was priced between 3,000 and 4,000 yuan. It was a mid-to-high-end type lock. The lock was a good lock, but most of the owners heard the price directly. If you refuse, even if you first experience it for months, it will not work! In fact, there are models and routines for selling locks. Next, look at how to design the dry goods sharing of the fingerprint lock marketing model.

Marketing Step 1: Designing a Suitable Marketing Bait

With the popularization of smart homes, smart locks have been accepted, accepted and demanded by more and more ordinary consumers. The market prospects can be described as a blue ocean. How to sell the fingerprint lock of 4,000 yuan in the market price? Now that you have a brainstorming, think about a few ways. Next, take a look at the following list of selling methods to find out which one is the most labor-saving and most efficient.

1. The first type: first deal with a low-priced lock, and then chase our 4,000 yuan fingerprint lock. Those who have studied marketing know that using this method is the simplest, but with the transparency of information and the convenience of access, consumers are becoming more and more smart. They basically won't recognize it, so this is certainly not acceptable, and it is more difficult. .

2. Second: direct sales of fingerprint locks. This seems to use discount psychology, but the smart lock re-privilege will be several times more expensive than regular locks, and most owners will still not accept it, and we can't always lose money and earn money, and we must achieve profitability.

3. The third type: let fingerprint locks of 4,000 yuan become gifts for other businesses. Each time they help them make a deal, they will give me at least 4,000 yuan in commission. This is obviously unrealistic. How much money a merchant makes after a single transaction, if it is replaced In which merchant traded a single bill to me a few hundred dollars in commission, a customer in the ten businesses bought a total of how much money, and then each cooperation business to me a commission, a total of about 4,000 yuan on the line, this method is indeed feasible.

[Summary] But the problem is that this lock will not be sent, which merchant will not work, and you will be clear when you read the next method. We use the cumulative form of points, which are only sent to locks after reaching the points. However, all our businesses can use this gimmick to advertise. Consumers can earn points, and the number of points sent to fingerprint locks to promote their own product transactions. In fact, only this This method is best.

4. Fourth: Still pay by others, but turning the fingerprint lock into a business gift. After scrutiny, this is not perfect, because the business customers are limited, so we have to lock the fingerprint in a short period of time is not realistic, then we must have their own members, I recommend them to the cooperation business Here, I will take advantage of this, and in a very short period of time, I can sell my locks. Only a few people can make it through the merchant's own traffic, and they do not know how to develop the membership.

[summary] In summary, in the end we can combine the third and the fourth, and have the fifth most appropriate one!

5. The fifth type: I recommend members, they will spend here on you, how many points will be accumulated, I will send you a fingerprint lock with a market price of 4,000 yuan for free, this is to speed up the owner to quickly place orders, and each help These merchants deal a single, you want to give me how much money commission, so that we do not make money from the fingerprint lock, it is necessary to rely on the business to give me the commission to make money.

The second step of marketing: Circle members, using "fishing bait" to obtain a list of accurate customers

Members of the circle must have bait, that is, drainage products, so we must first design a drainage product with a cost price of about 100 yuan, and then put it into a precise customer pond to gain passenger flow. For example, we design a product that is a kind of lock whose cost is controlled at around 100 yuan. It may be sold at a market price of around 800 yuan. This lock is just to get a lot of customer contact opportunities, and to grab their contact information.

The lock may not be given to him now. You can tell him that he will install it after the renovation, because we will design one at the back. As long as you buy in the following businesses, the accumulated points will be 8,000 yuan. The points can be passed and the business price will be 8,000 yuan. Fingerprint lock, basically everyone can get this fingerprint lock, equivalent to the front of the 100 yuan lock is replaced with a high-end fingerprint lock, so the lock inside this 800 yuan is actually a virtual drainage product, just to get accurate customers List.

And for most people, where to buy is, as long as you buy enough points to send, the transaction rate is very high, of course, some individuals will directly to the kind of lock 800 yuan, then you receive an installation fee of 100 yuan That's it, the cost will come back, and even the installation fee can be no, or get the commission from the furniture and building materials business.

Here, I believe you still have a question, then I recommend the members directly, to mention the achievements, why send the owner of the lock of 4,000 yuan this is not much in the matter, there are actually three reasons:

First: We are selling locks. We can use the fingerprint lock to allow the owners to purchase the largest percentage of the businesses that I recommend, so that the commission I get is far more than the fingerprint lock.

Second: Let all businesses use our fingerprint lock as a transaction proposal to stimulate the owner's consumption.

Third: All merchants are pushing our fingerprint locks, so our brand of lock city was promoted and promoted, which promoted the sales of our other products.

The third step of marketing: Keep pace with the times and constantly develop new marketing models!

The physical store business is characterized by the impact of the Internet and its competitors. The core reason is that the era is developing too fast, and most business operators' own thinking power is too weak! Do not study again, doomed to be more and more difficult! Welcome to Wisdom.com, learn the experience of entrepreneurial marketing of smart home counterparts, and open the door to wealth! (Text/Qi Ming)

Recommended reading:

1. The smart lock terminal marketing of the three magic weapon take away!

2.@The old irons, here is an old customer turn to introduce the book, please check!

3. Smart Lock Promotional Campaign Learn more than double the sales of these 10 strokes!

4. Channel retail experience (1-10) collection interpretation of the new trend of smart home development

5.Four business rules let you open a Super Bull X smart lock store

6. Smart lock low cost promotion must see: 3 minutes teach you to play WeChat community marketing!

——————————————————————

Disclaimer: All the works of Ben Wang stated "Source: XXX (not this site)" are reproduced from other media, reprinted to convey more information, does not mean that this site agrees with its views and is responsible for its authenticity. If the copyright unit or individual of the manuscript does not want to publish it on this site, he can contact this site and this site can immediately remove it.