[PConline News] PC accessories prices began to increase across the board, whether it was previously said that the graphics card price increases or the motherboard will soon rise, prices have already begun, and Asustek internal price adjustment strategy has been confirmed, on the price increase The final reason is that raw materials are rising in price. At first, it is suspected that Asustek's own internal price adjustments may be expected. However, according to current news, PC products will usher in price increases across the board, and all parts will be affected more or less.
In fact, as early as last month it had already exploded. Because of the shortage of raw materials and environmental protection, the prices of raw materials for circuit boards rose sharply. As the basic material for PCBs, epoxy resin began to rise from the third quarter to 12 The monthly increase was as high as 30%. At the same time, the increase in the ink content of the PCB board ranged from 10% to 15%. As the basic electronic components of the circuit board, the resistance and capacitance of the electronic components also increased significantly. PCB board manufacturers have to increase the price of PCB boards, which is about 10%-15%, which is reflected in the motherboard is the cost of each motherboard increased by at least 10-20 yuan.
According to Bobantang’s news, Asustek has verbally informed the nation’s sales channels after the price increase on the graphics card. From January onwards, the prices of mainboard products have increased across the board, and mainstream models’ prices have increased by 5-20 yuan. Low-end models are priced at 5-10 yuan. Asustek, the largest manufacturer of motherboards today, accounts for nearly 70% of the absolute market share. Once the price increase is completed, it will be imaginable how much the motherboard market will suffer.
In addition, the price of the video card that was previously unveiled has also been determined by Asustek. Taiwan’s “Electronic Times†also reported that due to the tight supply of GPU chips and memory particles, the cost of graphics cards has recently increased significantly. Therefore, graphics card manufacturers will The high-end models have a price increase of $5-20, which is about RMB33-130.†With regards to the price increase for graphics cards, there is also a boom in the virtual currency market and the recent “chicken-eating†game assists. Vendors expect the first quarter of 2018 Graphics card shipments will show a month-on-month decline, but due to price increases, profits will increase.
Yes, both from the reasons for the rise in prices of raw materials and electronic components, or the current market demand, PC product prices have been rising across the board. If it was just ASUS's price adjustment behavior, it could be glad that it is because of the price of raw materials. The price hike of PC products has basically become a foregone conclusion. In the new year, please also pay attention to your wallet and be careful to get on the bus.
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