Samsung and Apple are both important buyers in the semiconductor market, but Samsung's total purchases in 2012 have surpassed Apple and become the world's largest semiconductor buyer last year.
Among them, Samsung's total procurement volume reached 23.9 billion US dollars, up 28.9% from the US$18.6 billion in 2011, accounting for 8.0% of the total global purchases. Apple's purchases reached US$21.4 billion, up 13.6% from US$18.8 billion in 2011, accounting for 7.2% of total global purchases. Samsung and Apple’s total semiconductor purchases in 2012 reached $45.3 billion, a sharp increase from the $7.9 billion in 2011. The semiconductor procurement of the two companies accounted for 15% of the entire market, but the semiconductor market in 2012 fell by about 3% compared to 2011.
“While Samsung and Apple have become more powerful, other leading electronics manufacturers have performed poorly. The top ten six manufacturers have reduced their procurement scale in 2012.†Experts said, “In addition to macroeconomics The weak situation and huge changes in consumer demand have also become important factors in the slowdown of semiconductor market demand in 2012. The PC market still occupies the most demand for chips, but desktop computers and mobile computers are not performing well, and consumers’ willingness to purchase has shifted to New mobile computing devices, such as smartphones and tablets, have led to a sharp decline in semiconductor demand in 2012, as the demand for semiconductor components in a smart phone or tablet is much smaller than a traditional computer."
Among them, Samsung's total procurement volume reached 23.9 billion US dollars, up 28.9% from the US$18.6 billion in 2011, accounting for 8.0% of the total global purchases. Apple's purchases reached US$21.4 billion, up 13.6% from US$18.8 billion in 2011, accounting for 7.2% of total global purchases. Samsung and Apple’s total semiconductor purchases in 2012 reached $45.3 billion, a sharp increase from the $7.9 billion in 2011. The semiconductor procurement of the two companies accounted for 15% of the entire market, but the semiconductor market in 2012 fell by about 3% compared to 2011.
“While Samsung and Apple have become more powerful, other leading electronics manufacturers have performed poorly. The top ten six manufacturers have reduced their procurement scale in 2012.†Experts said, “In addition to macroeconomics The weak situation and huge changes in consumer demand have also become important factors in the slowdown of semiconductor market demand in 2012. The PC market still occupies the most demand for chips, but desktop computers and mobile computers are not performing well, and consumers’ willingness to purchase has shifted to New mobile computing devices, such as smartphones and tablets, have led to a sharp decline in semiconductor demand in 2012, as the demand for semiconductor components in a smart phone or tablet is much smaller than a traditional computer."
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