Ryder System is launching an Airbnb-like service for the transportation market, extending idle commercial vehicles to those in need to expand the capacity of commercial vehicles. According to the Wall Street Journal (WSJ), about 25% of commercial vehicles in the United States are idle. Ryder intends to provide COOP for short-term truck rental and fleet management services, first in Atlanta and 2019 in other major markets.
Ryder CEO Robert Sanchez said that trucks have seasonal and cyclical shortages, but there are also problems with excess fleet idleness, so services like COOP are needed. COOP allows users to rent idle vehicles at prices well below the physical enterprise. The COOP mobile application (App) is expected to be launched in the fourth quarter of 2018.
In the past decade, shared economic companies have sprung up, such as shared housing Airbnb and shared service Uber, which has cast a shocking bomb on the original market.
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