In the field of display technology, color display accuracy and color display devices are the two most important central focus. From the early CRT spherical display and bitmap display state stage, to the current industry trend of combining curved screen and quantum dot display technology, it is one of the great development stages of the entire display field.
Why did Samsung choose the "quantum dot + surface screen" strategy?Since Samsung's first curved TV and curved display in 2014, the curved surface has become a booming industry trend. This can be seen from the research data of Zhongyikang: China's market curved TV is expected to reach 2.3 million units in 2016, and will be in 2017. It is expected to exceed 4 million units. The sales volume of curved displays is expected to reach 2 million units in 2016 and will exceed 5 million units in 2017. In this surface war, curved TV/display companies have launched their own curved products. According to statistics, more than 20 TV/display brands have launched more than 155 curved products this year. The curvilinear curved display screen created by making full use of the engineering effect of the human eye (the human eye and the eyeball convex feature) can bring the best visual experience (such as immersion) to the user in terms of light gathering and parallel line of sight. Therefore, this curved screen with curvature and display technology has become the best choice for current smart TVs and displays.
The answer is naturally no. As mentioned before, in the curved surface display environment, the curvature of the curved screen determines the interaction between the user's line of sight and the screen, but the user wants to achieve the true experience beyond, and depends on the superiority of the curved screen itself in the display effect. Only when the "soft and hard conditions" of the two are combined, the user's surface experience can achieve more than expected results. The requirement of this industry trend is Samsung's main factor in connecting "quantum dot" technology based on curved display screens - quantum dot display technology is the best color solution for current display.
Therefore, Samsung has broken through the industry's application trend of “quantum dot + curved screenâ€, and its main motivation is to provide users with the best visual experience.
Currently, products based on this solution have been put on the market, such as the most powerful and most visually curved surface game display CFG70 (24 and 27 inch models) and CF791 display (34 inch models). With the world's highest curvature 1500R (ie, a radius of curvature of 1500 mm), it has become the most curved game display on the market. Samsung itself, because of its superiority in surface technology and quantum dot display technology, has become the world's leading manufacturer of curved screen + quantum dot technology display solutions.
If you simply use industrial technology to bend the screen (but in fact the curvature of the curved display is very difficult to manufacture), this is not really a "surface" screen, because the hardware implementation lacking any experience elements is a departure. The trick of the user's visual experience. At the IFA 2016 conference in Berlin, Germany, the CFG70 and CF791 monitors introduced by Samsung have improved qualitatively in terms of technical parameters such as curvature, response time and refresh rate. The changes in these experience factors are the solution to the surface display experience. The core element of the program is also the core content that fundamentally protects the consumer's visual experience. The reason why Samsung CFG70 and CF791 can open such a huge gap between the visual experience and other market brands is that CFG70 and CF791 adopt the same quantum dot technology and cadmium-free technology as Samsung SUHD TV in terms of implementation technology. Quantum dot material. The combination of these technologies and materials makes the display products more abundant and perfect in color performance, especially the advantages of color correction can make the color display unbiased, thus ensuring the consumer's visual experience. Based on the realization of such technology, combined with a curved screen with high curvature, the ultimate color experience from technology to hardware is realized.
Such signs will undoubtedly promote the development of industrial development, and set off a new trend in the field of color display through the fermentation effect. Other brand manufacturers are bound to follow this new solution based on factors such as competition, customer service demand, market expansion and other factors. If such effects are diffused and practiced to a certain extent, the entire color display field will undergo great changes in the future.
In the development process of the display for a few decades, the changes of new technologies, the maturity of the market, and the ultimate pursuit of consumers for the visual experience have invariably promoted a round of display revolution in this era. Seog-gi Kim, senior vice president of Samsung's Visual Display Business Unit, previously said that the next-generation display products of quantum dot technology will become the main direction of Samsung's future, including the rich color and accurate color performance of quantum dot displays, matching surfaces. The design, which can bring a higher level of experience to users with high image quality requirements, is the driving force behind Samsung's goal.
As a leader in the field of curved surface display, Samsung not only pioneered the introduction of curved display screens, but also took the lead in the color display technology to a higher level. This comprehensive attack strategy through technology and experience is brewing new display changes. At the same time, other manufacturers are also making more efforts to follow the pace.
Although Dell, LG and other manufacturers have also made efforts to display technology, but as a type of precision research and development technology, these manufacturers have not made breakthroughs in the field of color display experience and wrap-around immersion experience. At present, with the introduction of the CFG70 and CF791 display products that Samsung is the first to introduce "quantum dot + curved screen", the market challenges faced by these manufacturers will become more severe. If this situation does not make a breakthrough in the future, then the fact that these vendors are left behind or even marginalized by the market will become an inevitable outcome. From this perspective, it may also trigger a new round of market follow-up.
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