"Lei Jun attaches great importance to the Internet of Things. Every time I call us to have a meeting, I talk about it, which makes me very stressed." A Xiaomi hardware product line manager had previously described the "Daily Economic News" interview, which described Xiaomi's chairman and CEO Lei Jun's emphasis on smart hardware and home appliances.
Since 2013, Xiaomi has cut into the field of home appliances by TV, and has expanded its investment in eco-chain companies to deploy the Internet of Things, represented by smart hardware and home appliances, in an attempt to find another pole beyond the growth of the mobile phone business. Relevant data show that the sales of Xiaomi Ecological Chain exceeded 20 billion yuan in 2017, which is 100% higher than that in 2016. It can be said that Xiaomi's home appliance products have achieved rapid growth.
An industry-related person told the reporter of "Daily Economic News" that since the news of the listing, because of the nearly 100 eco-chain enterprises, Xiaomi's valuation has expanded and it has taken hundreds of billions of dollars. However, some insiders told reporters that the emerging appliances such as the power strips, water purifiers and sweeping robots that Xiaomi introduced in the early days quickly opened up the market, but in the field of traditional household appliances, it is still impossible to compete with Midea, Gree and Haier. In the future, it is more difficult to find new products for “explosive modelsâ€.
Involved in multi-category appliances
In September 2013, the first generation of Xiaomi TV was released. Since then, the multi-category update has been maintained every year. At the same time, it is also one of the few household appliances that Xiaomi own research and development. That is, in 2013, Xiaomi launched the eco-chain program and set a goal of investing in 100 eco-chain companies within five years. In mid-2017, Liu De, co-founder of Xiaomi and head of Xiaomi Ecological Chain, revealed that Xiaomi's ecological chain enterprises have reached 89.
The reporter found out from Xiaomi's official website that in addition to mobile phone related products, Xiaomi's smart home appliances include millet TV, electric kettle, sweeping robot, rice cooker, water purifier, etc., and if you want to expand to the home level, Xiaomi's The product line includes bracelets, thermometers, lamps, cameras, flashlights, weight scales and more. In addition, Xiaomi's investment in Zhimi, Yunmi, Xiaoji and other markets in the air-conditioning, refrigerators, washing machines, smoke stoves and other markets have been involved, plus rice, products and other product lines, almost covering most home appliances.
Most of the eco-chain enterprises invested by Xiaomi are named after “a certain meterâ€. For example, Beijing Zhimi Electronic Technology Co., Ltd. is responsible for air purifiers, humidifiers, smart toilet covers, floor fans, electric heaters, etc. Shanghai Pure Rice Electronic Technology Co., Ltd. Operating IH rice cookers, etc. Dong Jun, author of Xiaomi Ecological Chain Battlefield Notes, told reporters that Xiaomi Investment Industry Chain Company will often help R&D in the initial stage. If the products meet the requirements of Xiaomi, they can be branded with Xiaomi or Mijia and sold through Xiaomi's channels.
Traditional white electricity and kitchen electricity market are waiting to be made
In some sub-segment new home appliances, millet products have achieved rapid growth; however, in the fields of refrigerators, air conditioners, washing machines, etc., it still needs further development.
In July 2017, Xiaomi launched a “Zhimi full DC inverter air conditionerâ€, and then “Daily Economic News†confirmed from Meiling Electric that this millet air conditioner is indeed a foundry of Meiling Electric, but the current production scale is still unknown. It needs to be determined by the sales situation of Xiaomi air conditioner. In June 2017, the 91st product “Xiaoji Mini†retro refrigerator was released on the Xiaomi Mijia crowdfunding platform, and the price was in the thousand yuan class. On March 13, the reporter found in the official flagship store of Tmall Xiaoji that the monthly sales volume of a retro refrigerator of Xiaoji was 187 units.
Dong Jun told reporters that for the choice of investment companies, Xiaomi is mainly considering the forward-looking aspects of the home appliance industry. At the same time, it said that the development of home appliances as notebooks has not been as advanced as the original plug-in boards, wristbands, air purifiers, etc., or rapidly developed into the industry first. Now the products launched by Xiaomi are directly facing the industry leader and it is difficult to get out of position. The various market segments of home appliances are becoming more and more fierce, and the model of Xiaomi's ecological chain has also been copied by more and more enterprises.
According to official data of Xiaomi, in October 2017, Xiaomi achieved the annual goal of revenue exceeding 100 billion. Mijia Weibo revealed that the sales of Xiaomi Ecological Chain in 2017 was 20 billion yuan, which was calculated without removing the ecological chain enterprise share, accounting for about 20% of the millet's revenue. Liang Zhenpeng, an analyst in the home appliance industry, told the reporter of "Daily Economic News" that the eco-chain system is still a small share of Xiaomi's total revenue. Xiaomi is still a mobile phone-led company.
According to Liang Zhenpeng, mobile phones, TVs, and routers are the categories that Xiaomi has been developing and designing for itself. Most of them are products of ecological chain enterprises. The millet eco-chain enterprises are mostly start-ups, which determines the way in which the production of the corresponding products is often selected for OEM. (These companies) have relatively weak voices in the control of the supply chain.
Right Angle D-sub Connector IP66 IP67 Rated
IP66 / IP67 waterproof d-sub connectors-Designed for IP Performance
ANTENK has developed IP66 / IP67 waterproof d-sub connectors that utilize a proprietary sealing technology, which maintains the same physical size and footprint as standard d-sub products.
Antenk's line of Waterproof d-sub connectors utilize an innovative sealing technology eliminating the need to redesign enclosures and PC boards when implementing IP67 design upgrades.These connectors are designed for applications that require protection from heavy spray or are exposed to short-term submersion. Connectors are available in vertical and right angle board mount types as well as solder cup for panel mount cable applications. Standard D-Subs are available in 9 pin, 15 pin, and 25 pin positions, and high density D-Subs are available in 15 pin, 26 pin, and 44 pin positions
Applications of Antenk waterproof d-sub connectors:
Hand held computers, scanners, and printers that are used outdoors
Remote sensors, gauges, and data loggers that are used outdoors
Industrial and Medical equipment that is routinely subject to wash down
Transmitters and emergency beacons that are subject to temporary submersion
Gas, Electric, and Water metering systems that have embedded Smart Grid electronics
Portable electric generation equipment (Gen Sets)
Consumer and Commercial boating electronics (Radios, Scanners, Radar, DC Power Ports)
IP67 D-SUB | WATERPROOF CONNECTORS FEATURES & BENEFITS
Signal / Low Power in 6 standard size
(Standard: 9 pin, 15 pin, 25 pin; High Density: 15 pin, 26 pin,44 pin)
Combo-D / High Power in a variety of configurations:
(3W3, 5W5, 7W2, 9W4, 11W1, 13W3, 13W6, 17W2, 21W1, 21WA4)
Solder Cup, Vertical Mount & Right Angle Board Mount Options
High Reliability Screw Machined Contacts
3 amp / 5 amp / 20 amp / 40 amp Power Options
-65°C to +105°C Operating Temperature Range
Right Angle D-SUB Connector IP66 IP67 Rated available in
3 industry sizes/positions:Standard Density (9 pin, 15 pin, 25 pin).
Male & Female Versions
Right Angle D-sub Connector IP66 IP67 Materials
Shell: Steel with Nickel Plating.
Insulator: Glass-filled thermoplastic. U.L. rated 94V-O
(260° process temp for board applications)
Machined Contacts:
Male Pins - Brass
Plating: Gold Flash on entire contact.
IP67 Right Angle D-Sub Seal: Proprietary Information
Right Angle D-Sub IP67 Rated,Right Angle D-Sub Waterproof,Standard Density Waterproof Right Angle D-Sub Connector, High Density Waterproof Right Angle D-Sub Connector
ShenZhen Antenk Electronics Co,Ltd , https://www.antenk.com